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Part 7: Lead Scoring and Action Triggers sponsored by TechTarget EGUIDE: Download this exclusive guide to learn about a new method of lead scoring that uses automation to more accurately gauge where a customer is in the buyer lifecycle. Posted: 08 Feb 2021 \| Published: 10 Jan 2020 TOPICS: Market Research \| Market Trends \| Marketing \| Marketing Information Systems \| Marketing Literature \| Master Data Management

Today’s Market Realities Require New Demand Gen Strategies sponsored by TechTarget EBOOK: In this e-book, we discuss the shortcomings of the classical lead gen model and provide a framework you can use to improve productivity and effectively identify, pursue and manage real opportunities. Posted: 08 Feb 2021 \| Published: 03 Nov 2020 TOPICS: Market Research \| Market Segments \| Market Trends \| Marketing \| Marketing Information Systems \| Marketing Literature

Expert Webinar: Closing the Loop on ABM Revenue in 2021 sponsored by TechTarget WEBCAST: Featuring Forrester Principal Analyst Malachi Threadgill and moderated by John Steinert, CMO TechTarget, this interactive webinar explores how companies can deliver better on increased revenue by overcoming some basic – and yet critical – barriers to addressing actual customer needs. Watch now to learn more. Posted: 08 Feb 2021 \| Premiered: Nov 30, 2020 TOPICS: Market Research \| Market Segments \| Market Trends \| Marketing \| Marketing Information Systems \| Marketing Literature

Using Intent Data for Effective Persona Development in ABM sponsored by TechTarget EBOOK: In this e-book, Using Intent Data for Effective Persona Development in ABM, we’ll show you how to keep pace with what’s going on in your target accounts. Download today to learn how to leverage intent data for effective persona development and shape your ABM strategy. Posted: 08 Feb 2021 \| Published: 03 Nov 2020 TOPICS: Market Research \| Market Segments \| Market Trends \| Marketing \| Marketing Information Systems \| Marketing Literature

AT&T Brings Consumers Closer to Their Favorite Musicians with Red Light Management sponsored by AT&T Corp WHITE PAPER: This brief white paper examines the business benefits associated with promotional marketing campaigns aimed at barcode scanning via consumer mobile devices. Posted: 02 Nov 2011 \| Published: 02 Nov 2011 TOPICS: Market Research \| Market Trends \| Marketing \| Marketing Literature \| Mobile CRM \| Mobile Device Management \| Mobile Device Management Software \| Scanners \| Smart Phones

SD-WAN Market Trends sponsored by Hughes Network Systems EGUIDE: Software-defined WAN (SD-WAN) is taking over for traditional WAN, but not without taking a few lessons from its predecessor. Because of this, we have seen two significant trends in SD-WAN emerge; SD-WAN and WAN optimization techniques are merging and SD-WAN as a service. Access this e-guide for details. Posted: 14 Aug 2017 \| Published: 09 Aug 2017 TOPICS: Market Trends \| Network Architectures \| Network Infrastructure \| Network Management \| Networking \| Software \| WAN

Introducing IBM's Balanced Warehouse sponsored by IBM Software Group WEBCAST: Data warehousing and business intelligence (BI) have evolved. Learn about a cost-effective data warehouse system with advanced analytics that delivers high performance and flexibility to address changing business needs. Posted: 28 Nov 2007 \| Premiered: Nov 1, 2007 TOPICS: Business Intelligence \| Business Intelligence Software \| Cost Benefit Analysis \| Data Warehouse Software \| Data Warehouses \| DB2 \| Market Trends \| Query Tools \| Software Selection \| Vendor Selection

Connected Customer Centricity - MS perspective on the Retail Industry sponsored by Microsoft India WHITE PAPER: This resource reveals how your organization can develop successful customer-centric strategies and deliver superior customer value. Posted: 19 Dec 2013 \| Published: 31 Jan 2012 TOPICS: CRM \| CRM Analytics \| CRM Services \| CRM Software \| Customer Data Management \| Customer Interaction Services \| Customer Loyalty \| Customer Retention \| Customer Satisfaction \| Customer Service \| Customer Support Software \| Market Trends \| Marketing \| Mobile CRM

Customer experience strategy hinges on insight from analytics sponsored by [24]7.ai EGUIDE: The key to success is being able to use the data you collected to develop effective CEM strategies. In this expert e-guide, explore how organizations from multiple industries are leveraging insights from data analytics to develop effective customer experience management strategies and give their businesses a boost. Posted: 28 Jun 2016 \| Published: 24 Jun 2016 TOPICS: Customer Data Integration \| Customer Data Management \| Customer Profiles \| Customer Satisfaction \| Data Analytics \| Data Collection \| Data Integration \| Data Management \| Data Mining \| Data Quality \| Market Research \| Market Trends \| Marketing

How Cloud Providers Bridge the Gap Between IT and the rest of the Enterprise sponsored by VMWare and CenturyLink EGUIDE: While 95% of C-level executives have a 5-year cloud strategy, only 38% have integrated their business and cloud computing strategies. Access this e-guide to get advice from four expert cloud service providers, as well as three considerations to improve your cloud orchestration toolbox. Posted: 14 Feb 2017 \| Published: 10 Feb 2017 TOPICS: Business Intelligence \| Business IT Alignment \| Business Management \| Cloud Computing \| Cloud Management \| IT Management \| Market Trends \| Strategic Planning

Trends Reports